Week 06 Class Time

Image by sl33stak via FlickrThe lecture was all about integrated marketing communications, and the tutorial should be the same - so the aim of the class today is to look at the means, mechanisms, and theoretical methods of self promotion on the internet.

There's few aspects to the class
1. Technical elements

• For those of you with blogs that are personal experiences, and exercises in the self publishing of your life, the question becomes one of how you promote, or don't promote, the blog, and where the information travels across the internet. Start with the Icerocket blog search, then move onto a standard Google search, and follow that with a Google Blog Search
• If you're doing a blog with an aim towards fame, fortune, search engine placing or notoriety, then I'd recommended starting with the standard google search, stepping up to the Google Blog search, then heading over toTechnorati,
  

2. Personal Elements

• How happy are you with the way your blog is findable on the internet?

3. Research Elements

• Load up Proquest (or indirectly off the Library).
• Search for articles on online promotion, blogging, blog promotion or any other key terms you think will help.
• Note the difference in the opinions and styles of the material under the sub categories of
• Scholarly Journals
• Magazines
• Trade Publications, and
• Newspapers
• Read through a few different sources, and see if there are any lessons, elements or ideas you can draw on to promote your blog, or promote someone else's blogs.
• Make use of the in-class twitter functionality to share ideas, blog posts or content. Feel free to ask a question on Twitter outside of the class time as well.

4. Cash Based Promoting
This is a little more tricky - I'm not asking you to buy paid advertising for your class blogs. What I'd like you to do is search around for different paid and unpaid online advertising networks, and post your results to the class Twitter or as a reply to this blog post.

5. Advert design
Ask me how - on the class twitter - and I'll give you this challenge.

Related articles

• Remove Spam from Google Blog Search [via Zemanta]

Week 05: Lab Session Tutorial Plan

One of the joy of internet marketing is the lightbulb moment when you realise, five weeks into class, that you could be publishing a tutorial schedule to help structure the lab time as your blog content for the class blog.

So, Week 5, and the schedule.

• Three objectives
• 1. Time to take a benchmark look at our blogs, sites and pick on the lecturer's site for being quite so badly designed for SEO.
  
• Here's how - go to SocialButterfly's post on 9 web analytic sites
• Pick one or more of the sites.
• Run your blog through the site metrics
• Amuse yourself by comparing your scores against either www.stephendann.net or http://mktg2032.wordpress.com/
• Start exploring options for upgrading and enhancing your own scores
• 2. Blog content. If you're on a weekly schedule, take the time to run some content. Practice with Del.icio.us, back-linking, or surfing through Technorati to find a topic. Also check out Copyblogger on content development
• 3. Have a bit of fun with the lab session. Push the envelop a bit on your skills, try something new, and don't be afraid of breaking the Internet by pressing strange buttons on unknown control panels....
• Other class based activity
• Load Twitter up in the background, and use it to ask for help, or offer help back to each other.
• See if you can't get PhotoShop Express to work in the lab
• Other suggestions? leave them in the comments
  

The Nine Events of Instruction

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For the postgraduate students in MKTG7037 (that's all of you), it would be worth exploring the nine elemental parts of the presentation since you'll be giving a n instruction orientated presentation as part of the assessment for the subject.

Open Blog Thread

In the spirit of taking more risk per square inch of blogging space than I expect of my students, here's an open topic forum for people to suggest blogging topics for me to cover in this blog. I retain first and last right of refusal to cover a topic, but I'll only invoke that if I think the topic is outside the realms of taste, or I can't safely research it at work on a filtered university web account.

Introduction

The MKTG7037 course work blog is the second blog in the ANU eMarketing program. The first blog MKTG2032 is a links round up blog, whereas this is more of a discussion and metacommentary blog. Posts here will be more opinionated commentary rather than annotated bibliography.