Image by sl33stak via FlickrThe lecture was all about integrated marketing communications, and the tutorial should be the same - so the aim of the class today is to look at the means, mechanisms, and theoretical methods of self promotion on the internet.There's few aspects to the class
1. Technical elements
- For those of you with blogs that are personal experiences, and exercises in the self publishing of your life, the question becomes one of how you promote, or don't promote, the blog, and where the information travels across the internet. Start with the Icerocket blog search, then move onto a standard Google search, and follow that with a Google Blog Search
- If you're doing a blog with an aim towards fame, fortune, search engine placing or notoriety, then I'd recommended starting with the standard google search, stepping up to the Google Blog search, then heading over toTechnorati,
- How happy are you with the way your blog is findable on the internet?
- Load up Proquest (or indirectly off the Library).
- Search for articles on online promotion, blogging, blog promotion or any other key terms you think will help.
- Note the difference in the opinions and styles of the material under the sub categories of
- Scholarly Journals
- Magazines
- Trade Publications, and
- Newspapers
- Read through a few different sources, and see if there are any lessons, elements or ideas you can draw on to promote your blog, or promote someone else's blogs.
- Make use of the in-class twitter functionality to share ideas, blog posts or content. Feel free to ask a question on Twitter outside of the class time as well.
This is a little more tricky - I'm not asking you to buy paid advertising for your class blogs. What I'd like you to do is search around for different paid and unpaid online advertising networks, and post your results to the class Twitter or as a reply to this blog post.
5. Advert design
Ask me how - on the class twitter - and I'll give you this challenge.
No comments:
Post a Comment