tag:blogger.com,1999:blog-26634222327044660592024-02-09T02:27:25.885+11:00MKTG7037The in-class blog for the undergrad and post grad ANU e-marketing class. For the fun, challenge and forward planning of it all, the lecturer is announcing the Friday in-lab activities over the blog, and will be live in class on Twitter and in person Fridays 1-4pm(ish) AEST.Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-2663422232704466059.post-35086521003452441212008-05-30T13:50:00.004+10:002008-05-30T20:18:59.256+10:00Friday Session PlaylistCelebrate the irony<p><embed src="http://www.youtube.com/v/gyCi4CMD29w&hl=" width="425" height="355" type="application/x-shockwave-flash" wmode="transparent"></embed><br /></p><br /><br /><p>The year 2000 is on the way. some say, the year 2000, has been here, since yesterday...<p><br /><embed src="http://www.youtube.com/v/oROl-mWv0mc&hl=" width="425" height="355" type="application/x-shockwave-flash" wmode="transparent"></embed></p><br /><br /><p>I could be wrong, I could be right...<p><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/wzNjmIWbns4&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/wzNjmIWbns4&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br /><br /><p>Black rain calls my name to you no more<p><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/d6eC3sLGIiM&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/d6eC3sLGIiM&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br /><br /><br /><p>Know that something good is gonna happen<br /><p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/eUxhNWDlGts&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/eUxhNWDlGts&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br /><p>Cardiff! the Running Man! <br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/3ZhQorhC8kU&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3ZhQorhC8kU&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br /><p>Where the skies are blue...<p><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/39KZ2afBtLU&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/39KZ2afBtLU&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-11629091209244383382008-05-29T16:52:00.002+10:002008-05-29T16:58:36.201+10:00Last lab session<span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://www.flickr.com/photos/74998608@N00/2532635807/" target="_blank"><img src="http://farm4.static.flickr.com/3047/2532635807_260a65a07c_m.jpg" alt="grassscape trumps cityscape" style="border: medium none ; display: block;" /></a><span class="zemanta-img-attribution" style="margin: 1em 0pt 0pt; display: block;">Image from <a href="http://www.flickr.com/photos/74998608@N00/2532635807/" target="_blank">Flickr</a></span></span>Closing up the show this week (C'mon, are you seriously going to want to hang out at the lab next friday? Even I'm thinking no) at 2.45pm because I have to be at The Sir Rowland Wilson Building at 3pm. <br /><br />I shall drive, rather than attempt running.<br /><br />Class session is basically the last chance to talk shop on blogs, blog reviews, internet marketing, or anything else MKTG2032/MKTG7037 based including undergrad essay or postgrad essays.<br /><br /><br /><div class="zemanta-pixie" style="margin: 5px 0pt; width: 100%;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Zemified by Zemanta"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixie.png?x-id=8c4efa36-aede-48e3-8085-8fac1d4b1af3" style="border: medium none ; float: right;" /></a></div>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-63715981168696742102008-05-23T08:57:00.002+10:002008-05-23T09:36:46.705+10:00Lab Session (week 11)<span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://www.flickr.com/photos/32466163@N00/2515007540/" target="_blank"><img src="http://farm4.static.flickr.com/3007/2515007540_c7201ec9cb_m.jpg" alt="Give peas a chance..." style="border: medium none ; display: block;" /></a><span class="zemanta-img-attribution" style="margin: 1em 0pt 0pt; display: block;">Image from <a href="http://www.flickr.com/photos/32466163@N00/2515007540/" target="_blank">Flickr</a></span></span>First hour after the class is a prac session, so let's see a few volunteers in the lab. I'm looking to work through any last remaining blog problems with people this week, and move into helping on the analytics / report / review strategies in the second and third hour this week, and the final two lab sessions.<br /><br />Also, <a href="http://blog.twitter.com/2008/05/i-have-this-graph-up-on-my-screen-all.html">Twitter is proving to be patchy and unstable this week</a> - and the company is trying to explain the hows/why/wtf of the problems and recovery protocols. It's an interesting example of expressing vulnerability in the marketplace as a means of showing loyalty to the customers.Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-36764316180172270782008-05-16T13:18:00.002+10:002008-05-16T13:20:41.007+10:00Lab Sessions Weeks 10 to 13For the closing down sale of the class, I'm going to run one hour (and extend if needed) lab sessions for anyone still needing assistance with the blogs / blogging project. That will be followed by an open door policy at my office, running 2pm(ish) to 6pm(ish) on the Friday as extended consultation time sessions for MKTG7037 and MKTG2032<br /><br />Any questions?Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-79490583932396956552008-05-01T16:23:00.002+10:002008-05-02T10:30:50.844+10:00Week 08: Improvisation theatre (of the damned)Friday's class is a little bit on the freeform side...<br /><br />1. PostGrads! Front and centre. I want to know when you're presenting, what's the topic, and how are you delivering the content. Plus, a chance to work with me in the labs on getting your topics set, structured and coordianted. <br /><br />2. UnderGrads! Blog work, assignment work, and a chance to ask me awkward questions about the content of the internet subject. <br /><br />3. In-between Grads! Wait...oh, that's me.<br /><div id="zemanta-pixie" style="margin: 5px 0pt; width: 100%;"><a id="zemanta-pixie-a" href="http://www.zemanta.com/" title="Zemified by Zemanta"><img id="zemanta-pixie-img" src="http://img.zemanta.com/pixie.png?x-id=c98bfa65-0ead-46c5-ba73-c7d23e98e29f" style="border: medium none ; float: right;" /></a><br />4. Short lab session this week - unless you have something you want to discuss, or want me to walk you through some online content, there's no compulsion to attend the session. It's been a tough week for submissions in other MKTG subjects, so a short session and Friday afternoon off seems a good plan.<br /></div>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-67856141556394099372008-04-14T11:25:00.004+10:002008-04-16T09:13:46.755+10:00Presentation Advice: Screencast EditionSince the presentation series is coming up for the postgrads, it's time for some links and advice for presentations<br /><br /><br /><ul><li><a href="http://www.makeuseof.com/tag/5-free-screencasting-apps-for-creating-video-tutorials/" target="_blank">5 Free Screencasting Apps for Creating Video Tutorials | MakeUseOf.com<br /></a>Five more ways and means to make the screencast work.<br /><br /></li><li><a href="http://www.makeuseof.com/tag/how-to-make-a-great-how-to-video/" target="_blank">How to Make a Great How-To Video | MakeUseOf.com<br /></a>Another screencasting tool (yes, I'm pushing screencasting really hard this semester) for the postgrads to consider using for their presentations.<br /><br /></li><li><a href="http://www.sliderocket.com/" target="_blank">SlideRocket - Create, Manage, and Share Presentations on the Web<br /></a>Slide presentation creation site with the toolkits to make the presentations online. Compare and contrast to Slideshare.net which is the Youtube of PPT, ie distribution only</li></ul><br />I'm keen for people to look beyond the basic "Stand In Front of PPT" model, and explore some of the options. I'd also be interested in seeing some innovative uses of powerpoint itself through Slideshare or even individual pages loaded at Flickr.<br /><br /><br /><a href="http://internetducttape.com/tools" target="_blank">This list was created using Delicious Links Builder</a>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-90102455698460022972008-04-10T17:56:00.004+10:002008-04-10T18:07:06.396+10:00Week 07: The Empty Lab Edition<span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://www.flickr.com/photos/25211216@N00/2387235445" target="_blank"><img src="http://farm3.static.flickr.com/2348/2387235445_e1cee59ac2_m.jpg" alt="throwback fridays: the mixtape" style="border: medium none ; display: block;" /></a><span style="margin: 1em 0pt 0pt; display: block;">Image by <a href="http://www.flickr.com/photos/25211216@N00/2387235445" target="_blank">brandon king</a> via Flickr</span></span>I remain quietly optimistic that I won't be the only person in the lab on Friday. Some of you still need to write your blog plans from scratch, right?<br /><br />The Lab Session<br /><ul><li>Blog Plans: Finish, finalise, agonise and worry. Or chill.</li><li>The MuxTapes Session. As I discovered last week, I can play music on the lab machines. I've put together two mixtapes for the session via Muxtape, and they're both going to be played from the second hour onwards. (<a href="http://mktg2032.muxtape.com/">tape 1</a>, <a href="http://stephendann.muxtape.com/">tape 2</a>)</li><li>Blogging<br /></li><li>Planning your weeks away from the class, and when you're scheduling the blog updates</li></ul>Semester break<br /><ul><li>I do expect your blogs to continue over the break. <br /></li><li>Use it as a time to practice, work out a style and get some words down on the internet to get a feel for this <a href="http://en.wikipedia.org/wiki/Blog" title="Blog" rel="wikipedia" target="_blank" class="zem_slink">blogging</a> activity.</li><li>Postgrads: The offer to make use of my office and computer equipment to assist your presentations is still open, so make a booking, and we'll see what we can create.<br /></li></ul><br />Semester Part B<br /><ul><li>If the blog plan turns out to need to change, and change radically - read Caroline Middlebrook's (I set her blog as a reading anyway) piece on <a href="http://www.caroline-middlebrook.com/blog/be-prepared-to-change-strategy-at-any-time/">changing strategy</a><br /></li><li>I'm taking requests for content to cover in the second half of the show. Currently, I want to do some work on the non-web e-marketing options, such as Vuse, <a href="http://en.wikipedia.org/wiki/ITunes" title="ITunes" rel="wikipedia" target="_blank" class="zem_slink">iTunes</a>, and the <a href="http://en.wikipedia.org/wiki/Web_application" title="Web application" rel="wikipedia" target="_blank" class="zem_slink">WebApp</a> as Desktop concepts. If there's an area of internet marketing you want to know about, leave a message after the beep....<br /></li></ul><fieldset class="zemanta-related" style="margin: 0.5em 0pt 1em; padding: 0pt;"><legend class="zemanta-title">Related articles</legend><ul class="zemanta-article-ul" style="margin: 1em 0pt 1.5em; padding: 0pt;"><li class="zemanta-article" style="margin: 0.5em 2em;"><a title="Open in new window" target="_blank" href="http://arstechnica.com/news.ars/post/20080409-blogging-meets-literary-theory-in-new-analysis.html">Blogging meets literary analysis: why people read blogs</a> [via Zemanta]</li><li class="zemanta-article" style="margin: 0.5em 2em;"><a title="Open in new window" target="_blank" href="http://www.johnchow.com/5-simple-steps-to-kickstarting-a-blog/">5 Simple Steps to Kickstarting a Blog</a> [via Zemanta]</li></ul></fieldset><div id="zemanta-pixie" style="margin: 5px 0pt; width: 100%;"><a id="zemanta-pixie-a" href="http://www.zemanta.com/" title="Zemified by Zemanta"><img id="zemanta-pixie-img" src="http://img.zemanta.com/pixie.png?x-id=dd7479b1-be98-4334-90c3-ddbfb02da0f1" style="border: medium none ; float: right;" /></a></div>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-46621944525346420122008-04-04T12:34:00.000+11:002008-04-01T17:55:51.333+11:00Week 06 Class Time<span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://www.flickr.com/photos/57847683@N00/2379042288" target="_blank"><img src="http://farm3.static.flickr.com/2347/2379042288_e24f870054_m.jpg" alt="Custom pages" style="border: medium none ; display: block;" /></a><span style="margin: 1em 0pt 0pt; display: block;">Image by <a href="http://www.flickr.com/photos/57847683@N00/2379042288">sl33stak</a> via Flickr</span></span>The lecture was all about integrated marketing communications, and the tutorial should be the same - so the aim of the class today is to look at the means, mechanisms, and theoretical methods of self promotion on the internet.<br /><br />There's few aspects to the class<br />1. Technical elements<br /><ul><li>For those of you with blogs that are personal experiences, and exercises in the self publishing of your life, the question becomes one of how you promote, or don't promote, the blog, and where the information travels across the internet. Start with the <a href="http://www.icerocket.com/" class="l" onmousedown="return rwt(this,'','','res','1','AFQjCNFSuJbR5uM2uPDjL13kRqtxPDwibg','&sig2=fYNFUgA2KvgU6RJQYZyCLA')"><b>Icerocket</b> blog search,</a> then move onto a standard <a href="http://www.google.com/" title="Google Search" rel="homepage" target="_blank" class="zem_slink">Google search</a>, and follow that with a <a href="http://blogsearch.google.com/" class="l" onmousedown="return rwt(this,'','','res','1','AFQjCNFA0Wyl1P0zuKgrGu2oaN0As_7CQQ','&sig2=IPX3JfxR5UuHn05ZLrIlWg')">Google <b>Blog Search</b></a></li><li>If you're doing a blog with an aim towards fame, fortune, search engine placing or notoriety, then I'd recommended starting with the standard google search, stepping up to the Google Blog search, then heading over to<a href="http://technorati.com/" class="l" onmousedown="return rwt(this,'','','res','1','AFQjCNH8zk3Yihin8ltykk32pg_HsnFU5A','&sig2=pye6OOkoWAk9ZZcSJkYZhQ')"><b>Technorati</b>,<br /></a></li></ul>2. Personal Elements<br /><ul><li>How happy are you with the way your blog is findable on the internet?</li></ul>3. Research Elements<br /><ul><li>Load up <a href="http://proquest.umi.com/">Proquest</a> (or indirectly off the <a href="http://anulib.anu.edu.au/online/eresources/?letter=P&back=index.html">Library</a>).</li><li>Search for articles on online promotion, blogging, blog promotion or any other key terms you think will help.</li><ul><li>Note the difference in the opinions and styles of the material under the sub categories of</li><ul><li>Scholarly Journals</li><li>Magazines</li><li>Trade Publications, and</li><li>Newspapers</li></ul><li>Read through a few different sources, and see if there are any lessons, elements or ideas you can draw on to promote your blog, or promote someone else's blogs.</li></ul><li>Make use of the in-class twitter functionality to share ideas, blog posts or content. Feel free to ask a question on <a href="http://www.twitter.com" title="Twitter" rel="homepage" target="_blank" class="zem_slink">Twitter</a> outside of the class time as well.</li></ul>4. Cash Based Promoting<br />This is a little more tricky - I'm not asking you to buy paid advertising for your class blogs. What I'd like you to do is search around for different paid and unpaid online advertising networks, and post your results to the class Twitter or as a reply to this blog post.<br /><br />5. Advert design<br />Ask me how - on the class twitter - and I'll give you this challenge.<br /><br /><fieldset class="zemanta-related" style="margin: 0.5em 0pt 1em; padding: 0pt;"><legend class="zemanta-title">Related articles</legend><ul class="zemanta-article-ul" style="margin: 1em 0pt 1.5em; padding: 0pt;"><li class="zemanta-article" style="margin: 0.5em 2em;"><a title="Open in new window" target="_blank" href="http://googlesystem.blogspot.com/2007/10/remove-spam-from-google-blog-search.html">Remove Spam from Google Blog Search</a> [via Zemanta]</li></ul></fieldset><div id="zemanta-pixie" style="margin: 5px 0pt; width: 100%;"><a id="zemanta-pixie-a" href="http://www.zemanta.com/" title="Zemified by Zemanta"><img id="zemanta-pixie-img" src="http://img.zemanta.com/pixie.png?x-id=331ee31e-6c73-402f-9fb2-36d4bc43de31" style="border: medium none ; float: right;" /></a></div>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-43518200921876929702008-03-28T10:20:00.000+11:002008-03-28T10:29:42.744+11:00Week 05: Lab Session Tutorial PlanOne of the joy of internet marketing is the lightbulb moment when you realise, five weeks into class, that you could be publishing a tutorial schedule to help structure the lab time as your blog content for the class blog.<br /><br />So, Week 5, and the schedule.<br /><br /><ul><li>Three objectives</li><ul><li>1. Time to take a benchmark look at our blogs, sites and pick on the lecturer's site for being quite so badly designed for SEO. <br /></li><ul><li>Here's how - go to SocialButterfly's post on <a href="http://fly4change.wordpress.com/2008/03/26/9-useful-free-web-analytic-time-killers/">9 web analytic sites</a></li><li>Pick one or more of the sites.</li><li>Run your blog through the site metrics</li><li>Amuse yourself by comparing your scores against either www.stephendann.net or http://mktg2032.wordpress.com/</li><li>Start exploring options for upgrading and enhancing your own scores</li></ul><li>2. Blog content. If you're on a weekly schedule, take the time to run some content. Practice with Del.icio.us, back-linking, or surfing through Technorati to find a topic. Also check out <a href="http://www.copyblogger.com/agile-content-development/">Copyblogger </a>on content development</li><li>3. Have a bit of fun with the lab session. Push the envelop a bit on your skills, try something new, and don't be afraid of breaking the Internet by pressing strange buttons on unknown control panels....</li></ul><li>Other class based activity</li><ul><li>Load Twitter up in the background, and use it to ask for help, or offer help back to each other.</li><li>See if you can't get <a href="https://www.photoshop.com/express/landing.html">PhotoShop Express</a> to work in the lab</li></ul><li>Other suggestions? leave them in the comments<br /></li></ul>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-65492373245389695942008-03-28T08:42:00.000+11:002008-03-28T10:20:43.464+11:00The Nine Events of Instruction<div style="width: 425px; text-align: left;" id="__ss_171554"><object style="margin: 0px;" height="355" width="425"> <param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=robert-gagnes-instruction-design-model-the-nine-events-of-instructions-1195446286193024-4"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=robert-gagnes-instruction-design-model-the-nine-events-of-instructions-1195446286193024-4" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="355" width="425"></embed></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;"><a href="http://www.slideshare.net/?src=embed"><img src="http://static.slideshare.net/swf/logo_embd.png" style="border: 0px none ; margin-bottom: -5px;" alt="SlideShare" /></a> | <a href="http://www.slideshare.net/CPappasOnline/robert-gagnes-instruction-design-model-the-nine-events-of-instructions?src=embed" title="View 'Robert Gagne’s Instruction Design Model; “The Nine Events of Instructions”' on SlideShare">View</a> | <a href="http://www.slideshare.net/upload?src=embed">Upload your own</a><br /><br />For the postgraduate students in MKTG7037 (that's all of you), it would be worth exploring the nine elemental parts of the presentation since you'll be giving a n instruction orientated presentation as part of the assessment for the subject.<br /></div></div>Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-63291272383313908572008-03-14T09:45:00.000+11:002008-03-14T10:12:02.549+11:00Open Blog ThreadIn the spirit of taking more risk per square inch of blogging space than I expect of my students, here's an open topic forum for people to suggest blogging topics for me to cover in this blog. I retain first and last right of refusal to cover a topic, but I'll only invoke that if I think the topic is outside the realms of taste, or I can't safely research it at work on a filtered university web account.Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0tag:blogger.com,1999:blog-2663422232704466059.post-3075859517589170382008-03-11T18:29:00.000+11:002008-03-11T18:32:15.755+11:00IntroductionThe MKTG7037 course work blog is the second blog in the ANU eMarketing program. The first blog <a href="http://mktg2032.wordpress.com/">MKTG2032</a> is a links round up blog, whereas this is more of a discussion and metacommentary blog. Posts here will be more opinionated commentary rather than annotated bibliography.Dr Stephen Dannhttp://www.blogger.com/profile/14377233596875525907noreply@blogger.com0